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© LIBERO v6.4.1sp230702
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Marketing the museum
Item Information
Catalogue Record 12339
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Catalogue Information
Catalogue Record 12339
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Catalogue Information
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Details
ISBN
0415152933
Author
McLean, Fiona 1961-
Title
Marketing the museum / Fiona McLean
Publisher
London, New York : Routledge, 1997
Physical desc.
257 p. ; 24 cm.
Bibliography etc.
Includes index
Subject
Museums -- Marketing
Museums -- Management
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10001543N
069.5 MCL
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